Review campaigns
Google review QR codes work best when the destination opens the exact review flow, not a generic homepage. The fewer taps customers need, the more likely they are to leave useful feedback.
Use a stable Google review link, keep the QR code static, and pair it with clear nearby copy so customers understand why they should scan.
Key decisions
Use the direct review URL
Start from your Google Business Profile review link so scanners land close to the action.
Place it after service
Receipts, packaging inserts, appointment cards, table tents, and checkout signage usually outperform generic wall posters.
Keep the ask compliant
Invite honest feedback without incentives, review gating, or misleading claims.
Review QR placement choices
| Placement | Best use | Watch out for |
|---|---|---|
| Receipts and invoices | Ask right after purchase or service | Thermal print can blur small QR codes |
| Table cards | Useful for restaurants, salons, and clinics | Keep the code away from spills and folds |
| Packaging inserts | Good for post-delivery product feedback | Use a stable profile URL that will not change |
Google review QR checklist
- Test the review link on a phone where you are not signed into the business owner account.
- Use short, honest helper text such as “Scan to leave us a Google review.”
- Export SVG, PDF, or EPS for professional print artwork.
- Track campaign traffic with UTM parameters only if the destination supports them cleanly.
Frequently asked questions
Where do I find my Google review link?
Open your Google Business Profile tools and copy the review request link, then test it on a mobile device before creating the QR code.
Can I offer rewards for Google reviews?
Avoid incentives or review gating. Ask customers for honest feedback and follow the platform policy for your business profile.