Branding guide
A logo can make a QR code feel trustworthy, but it also covers part of the symbol. The safest branded codes use high error correction, strong contrast, and a simple centered mark.
QR Code Crafter supports logo uploads, foreground and background colors, and SVG, PNG, JPG, WebP, PDF, and EPS exports so the same branded code can work on screen and in print.
Key decisions
Use high error correction
Select level H when adding a logo so the QR code can recover from the covered center area.
Keep the logo simple
Use a square, high-contrast icon or mark. Detailed photos and thin lettering are harder to recognize at small sizes.
Export for the final medium
Use SVG, PDF, or EPS for print artwork and PNG or JPG for quick digital publishing.
Logo QR code choices
| Decision | Safer choice | Risk to avoid |
|---|---|---|
| Error correction | High (H) for logo layouts | Low correction with a large center mark |
| Logo shape | Square logo with clear padding | Wide marks that cover too many modules |
| Color contrast | Dark code on a light background | Low-contrast brand palettes |
Logo QR preflight checklist
- Test the code with at least two modern phone cameras before sending artwork to print.
- Leave the quiet zone clear around every side of the QR code.
- Keep the logo near the center and below roughly 20% of the QR width.
- Export a vector file when the QR code will be resized in design software.
Build it in QR Code Crafter
- 1
Choose the QR content type
Start with URL, WiFi, vCard, text, email, SMS, phone, WhatsApp, event, location, crypto, UPI, or PIX.
- 2
Open style options
Set foreground and background colors, choose high error correction, and upload your logo.
- 3
Download the right file
Use vector formats for print and raster formats for quick publishing or social sharing.
Frequently asked questions
How big should the logo be inside a QR code?
Keep the logo modest, typically below about 20% of the QR code width, and test the final artwork on real phones.
Which logo file should I upload?
PNG, JPG, or WebP files work best in the browser. Use a square logo with padding so it does not appear stretched.
Can I print a QR code with a logo?
Yes. Use high error correction, strong contrast, a clear quiet zone, and vector exports such as SVG, PDF, or EPS.