Use event QR codes for registration, schedules, maps, and follow-up

Make posters, badges, booth signage, programmes, and slides easier to act on before, during, and after an event.

Event QR codes

Event QR codes need to be fast, obvious, and resilient. Attendees often scan while moving, under mixed lighting, or from a presentation screen.

Create separate QR codes for registration, agenda pages, maps, booth lead capture, feedback, and post-event follow-up so each action stays focused.

Best QR code opportunities

Before the event

Use QR codes on invitations, posters, and social graphics for registration, ticket details, and calendar saves.

During the event

Add codes to badges, programmes, booth signs, room doors, and slides for maps, resources, and exhibitor pages.

After the event

Use email, SMS, and URL QR codes for feedback, downloads, offers, and sales follow-up.

Recommended QR code types

Event QR code

Encodes calendar-ready details such as title, location, dates, and description.

URL QR code

Best for registration pages, agendas, maps, resources, and feedback forms.

SMS QR code

Good for opt-ins, reminders, contest entries, and post-event follow-up.

Event rollout checklist

  • Use short calls to action so attendees understand what the scan will do.
  • Test screen-displayed QR codes from the back of the room before doors open.
  • Use high contrast for badges, banners, and low-light venues.
  • Keep backup short URLs available for accessibility and camera issues.

Frequently asked questions

Can attendees scan QR codes from slides or screens?

Yes, but the code must be large, high contrast, and visible long enough for people at the back of the room to scan.

Which QR file formats work best for event materials?

Use SVG, PDF, or EPS for banners, badges, and programmes. PNG or WebP works well for social graphics and presentation decks.