Before you approve the artwork
- Check the destination, payment details, contact information or phone action before exporting.
- For close-up scans, start at 2 cm (0.8 in) and make the code larger for posters, windows and signs.
- Leave a clear four-module margin on every side of the code.
- Use a dark pattern on a light background, with enough contrast to distinguish every square.
- Avoid shadows, transparency, filters and busy images behind the pattern.
- Keep the code away from folds, trim lines, curved edges and reflective glare.
- Scan the exported artwork from the distance people will use it, with more than one phone if possible.
- Print a full-size proof before ordering a large run.
- Save the master QR file and destination details with the final artwork.
QR print preflight decisions
| Check | Pass condition | Failure to avoid |
|---|---|---|
| Final size | Large enough to scan from the expected distance | A small code on a poster, package or glossy label |
| Quiet zone | Blank space on every side | Borders, stickers or cut lines touching the pattern |
| Contrast | Dark pattern on a light, plain background | Faint colours, transparency, shadows or a busy photo |
| Logo and styling | Small centred logo and high error correction | Large logo or effects that hide too many squares |
| Export format | SVG, PDF or EPS for artwork that will be resized | A screenshot or a small image enlarged for print |
Check the file, layout and proof
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Generate the final asset
Generate the code with the final destination or data, colours, logo, error-correction setting and file format.
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Place it in artwork
Keep the clear margin, set the intended size and avoid effects that blur, cover or distort the pattern.
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Scan the proof
Scan the exported file and a printed proof from the angles, distance and lighting people will encounter.